GEOscan
0-100 AI visibility scoring system

Your Brand’s AI Reputation, Quantified

A single score from 0-100 tells you exactly how visible your brand is when AI recommends products in your category.

Get your visibility score
0%
of B2B buyers consult AI assistants before making purchase decisions
Gartner 2025
0.0×
higher conversion rates for brands mentioned in AI search results
HubSpot Research
0%
of marketers say AI visibility is now a top-3 business priority
Content Marketing Institute
Only 0%
of brands actively measure their AI search presence
Industry Survey 2025

Trusted by marketing teams at companies like

AmazonHubSpotSalesforceShopifyAtlassianNotionStripeDatadogMondayZapierAmazonHubSpotSalesforceShopifyAtlassianNotionStripeDatadogMondayZapier

Scoring algorithm

How Scores Are Calculated

Every AI response is parsed across five dimensions. Each dimension adds points to your overall score. No black boxes.

40

Mention Detection

up to 40 pts

Was your brand mentioned in the AI response at all?

25

Position Rank

up to 25 pts

Were you the first, second, or third recommendation?

15

Sentiment

up to 15 pts

Was the mention positive, neutral, or negative?

10

Domain Match

up to 10 pts

Did the AI include your website URL in the response?

10

Multiple Mentions

up to 10 pts

Were you mentioned more than once in the response?

Maximum possible score

100

Averaged across all tracked keywords and all engines on your plan

Score thresholds

Score Thresholds

What does your score actually mean for your business? Here is exactly what each range tells you.

81-100

Excellent

AI consistently recommends you as a top choice

61-80

Good

Regularly recommended, room to reach the top

41-60

Average

Occasionally mentioned, significant gaps exist

21-40

Low

Rarely mentioned, competitors are capturing your leads

0-20

Critical

Not visible in AI search — immediate action needed

Score history

Track Score Changes Over Time

Your score is recalculated on every scan. View 30, 90, or 365 days of trend data to understand what actions are moving the needle — and what is not working.

  • Daily score history on Growth and Pro plans
  • Per-engine score breakdown per scan
  • Compare score before and after content changes
  • Export score history as CSV for reporting

Visibility Score — 15 days

+62 pts
15 days agoToday: 74
48
30d avg
74
Peak
+62
Trend

Improvement playbook

Score Improvement Playbook

Specific actions for each score range. No generic advice.

Score 0-20

Critical: Build your presence from zero

  • 1.Get listed on G2, Capterra, and TrustPilot
  • 2.Create your Wikipedia and Crunchbase profiles
  • 3.Publish 3 in-depth guides in your category
Score 21-40

Low: Get into AI training data

  • 1.Create "vs competitor" comparison pages
  • 2.Earn features in "best of" roundup articles
  • 3.Build backlinks from authoritative industry blogs
Score 41-60

Average: Become a consistent recommendation

  • 1.Focus on high-priority keywords where you score lowest
  • 2.Improve review quality and volume on third-party sites
  • 3.Create category authority content (definitive guides)
Score 61-80

Good: Become the top recommendation

  • 1.Earn press mentions in major tech and business publications
  • 2.Build structured schema markup across your site
  • 3.Target competitor keywords with comparison content
Marketing in 2025 is about data. The brands winning with AI search are the ones who measure their presence quantitatively and make systematic improvements. You cannot improve what you do not measure — and a visibility score gives you the baseline.
DS
Dharmesh Shah

CTO and Co-founder, HubSpot

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